The Being and Ethics of Culture and Strategy II: Ethics

The second act moves to ethics: the goodness of ends and the dignity of means, and a three-way equation between employee, company and stakeholders.

For each region of the culture-strategy matrix it names a risk and a virtuous path, and uses the Ring of Gyges as a test: if behaviour is the same when seen and unseen, the culture is ethical; otherwise it is cosmetic.

This piece was originally written in Turkish. The full text is available on the Turkish version of this page.