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Why sales culture cannot be copied
Adopting another company's sales model is easy. Keeping it alive depends on whether it fits your structure.
Many companies try to apply a successful competitor's sales model as is. Activity rises in the first months, then old habits return.
The reason is simple: a sales model works together with how a company decides, its product structure and its customer relationships. Change that context and the model stops working.
A lasting sales culture starts with defining your own context. This is sample content and will be replaced.
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