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The praxis of sales: sailing through the storm
With inflation eating budgets, is the ship saved by rowing harder or by redesigning the sails for the sea's new rhythm?
Socrates and the founder of an Istanbul IT company talk while a storm blows outside: inflation, global competitors and price wars. The founder needs revenue today; Socrates asks whether rowing harder is enough.
They frame three tests for any sales methodology in a crisis: does it speak the language of return and the cost of inaction, is it agile enough for complex buying groups, and does today's 'rescue revenue' build tomorrow's partnership or an unprofitable burden?
This piece was originally written in Turkish. The full text is available on the Turkish version of this page.