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Notes on sales culture

We share what we learn in the field as articles, LinkedIn posts and white papers.

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A salesperson recording notes after a customer meeting

Guide5 August 2026

What Is a CRM? Using, Choosing and Moving to a CRM in a Sales Team

What a CRM is, what it gives a sales team, how to choose one and why sales teams don't use their CRM, from a vendor-neutral point of view.

A team around a meeting table weighing a purchase decision together

Guide31 March 2026

What Is B2B Sales? Process, Stages and How It Differs from B2C

A practical guide to what B2B sales is, how it differs from B2C, how companies make buying decisions and the steps of the sales process.

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