Back to insights
Article
The Being and Ethics of Culture and Strategy I: Ontology
If strategy is what should be and culture is what is, which shapes the other? From the Ship of Theseus to sales culture.
The first act of a three-part Socratic dialogue. Strategy is framed as form and culture as matter: neither is complete without the other.
Culture lives mostly in relationships and habits, and its core is story and ritual. A company that changes its people, processes and tools step by step remains the same culture only if its stories and rituals survive.
This piece was originally written in Turkish. The full text is available on the Turkish version of this page.