Back to insights
Article
The Being and Ethics of Culture and Strategy III: Unified Criteria
Questions for every decision: ontological fit, ethical consistency, stakeholder fairness, timing and the ethics of measurement.
The final part of the series turns the first two acts into a 'Phronesis Compass': a set of questions for every strategic decision.
Does the strategy take root in existing rituals and stories? Do we encourage the same behaviour when seen and unseen? Who carries the burden and who gets the value? Should change be evolution or revolution? Do our KPIs reward behaviour we do not want?
This piece was originally written in Turkish. The full text is available on the Turkish version of this page.