Ascendia logo
Back to insights
Article1 min read

The Being and Ethics of Culture and Strategy III: Unified Criteria

Questions for every decision: fit, ethical consistency, stakeholder fairness, timing and the ethics of measurement.

The Being and Ethics of Culture and Strategy III: Unified Criteria

The final part of the series turns the first two acts into a 'Phronesis Compass': a set of questions for every strategic decision.

Does the strategy take root in existing rituals and stories? Do we encourage the same behaviour when seen and unseen? Who carries the burden and who gets the value? Should change be evolution or revolution? Do our KPIs reward behaviour we do not want?

This piece was originally written in Turkish. The full text is available on the Turkish version of this page.

Share Share on LinkedIn

Monthly insights newsletter

Get our articles on how sales teams decide and manage, once a month, on the last Monday.

You can unsubscribe at any time with one click.

Let's plan your sales team's next year together.

In a 30-minute intro call we listen to where you are and tell you plainly where it makes sense to start.

Free intro call