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Corporate sales training

Corporate Sales Training and Executive Coaching

Hands-on training for sales teams and one-to-one coaching for leaders.

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Training & Executive Coaching

The effect of sales training delivered away from the field usually fades within a few weeks. We build training into the opportunities your team is actually working on. We start with a needs analysis, using interviews and opportunity reviews to find the steps of the sales process where the team struggles. We build the program around that picture. Discovery calls, qualification, articulating value, negotiation and closing are worked through with role plays and real cases. The program runs over 4–6 months, and between sessions what has been learned is applied in the field and followed up. One-to-one coaching for sales managers makes the change last: managers learn to coach their team through their own work. In the end, training stops being an event and becomes the way the team works.

Duration4–6 months

What we do

  • Training programs based on a needs analysis
  • Role plays and case work on live opportunities
  • One-to-one coaching for sales managers

What you get

  • Skills used in the field right away
  • Managers who can coach their teams
  • Measurable change in behavior

This service fits if

  • Salespeople jump to a product presentation in the first meeting and discovery stays weak
  • Training happens but doesn't show in the field
  • Sales managers close deals themselves instead of coaching their team
Related: Individual B2B sales program

Frequently asked questions

About this service

It starts with a needs analysis. Then we work through discovery, qualification, articulating value, negotiation and closing on your team's real opportunities, with role plays. The program runs over 4–6 months, with practice and follow-up between sessions so that what is learned stays in the field.

Training builds the team's shared skills. Coaching is one-to-one for sales managers: they work on their own job, on how to coach their team, how to assess opportunities and how to run sales meetings.

Both are possible. We can run workshops at your office or online. For people who want to join as individuals rather than as a company, we also run the 4-week online Discovery to Signature program.

Let's plan your sales team's next year together.

In a 30-minute intro call we listen to where you are and tell you plainly where it makes sense to start.

Free intro call