Ascendia logo

Pipeline management and forecasting

Sales Leadership & Pipeline Governance

We take on sales leadership alongside your management team and run your forecast opportunity by opportunity.

Request a call

Sales Leadership & Pipeline Governance

In this service we take on sales leadership responsibility together with your management team. As owners of the forecast, we get inside your pipeline and review every key opportunity with the salesperson who owns it. We clarify where each opportunity really stands, how the decision will be made, what the risks are and what the next step is, and we build the win plan together. We coach salespeople not through theory but on the real opportunities they are working on. As an impartial outside view, we also say plainly what is hard to say from the inside: which opportunities are real and which are hope. As a result, the forecast stops being a list of guesses and becomes a managed plan. The company starts managing its revenue by steering opportunities ahead of time, not by waiting for the end of the quarter.

DurationFor as long as you need

What we do

  • Running forecast and pipeline reviews, with decisions made opportunity by opportunity
  • Risk analysis and win plans for key opportunities
  • One-to-one coaching for salespeople on real opportunities

What you get

  • Reliable forecasts with known reasoning behind them
  • Risky opportunities spotted and acted on before they are lost
  • A sales team that gets stronger at managing opportunities every day

This service fits if

  • The forecast misses every quarter
  • Close dates keep slipping and pipeline meetings are long and inconclusive
  • You only notice risky opportunities after you've lost them
Related: Guide to the sales pipeline

Frequently asked questions

About this service

Pipeline governance is the management routine that sets the rules for how opportunities enter the pipeline, how they are assessed and how the forecast is built. The aim is a pipeline that shows reality, and decisions made on that basis.

We run forecast and pipeline reviews, go through key opportunities with the salespeople who own them, clarify risks and next steps, and build win plans together. We coach salespeople on those same opportunities.

We set the length around your needs. Once the rhythm is in place, you can hand it over to your own managers or keep the support as an impartial outside view.

Let's plan your sales team's next year together.

In a 30-minute intro call we listen to where you are and tell you plainly where it makes sense to start.

Free intro call