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Sales organization and process design

Sales Architecture Design

We design a sales discipline, and the organization to carry it, built for your company.

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Sales Architecture Design

A company's sales organization is the core design decision that determines how much it can sell and how profitably. We start by understanding your company: your market, your customers, your strategy and culture, the maturity of your team, and what works and what doesn't in your current structure. From there we first design the discipline sales will run on: process, method and opportunity qualification frameworks. Then we build the organization, roles and responsibilities to carry that discipline, so the company can move with agility in its market. In the end, the team works with one discipline and speaks one language. The company moves from looking at sales results after the fact to a revenue operation that sees risks in advance and manages its key opportunities with win plans.

Duration4–6 weeks

What we do

  • Analysis of the market, customers, strategy and current organization
  • Design of the sales process, method and opportunity qualification frameworks
  • Definition of the organizational structure, roles and responsibilities

What you get

  • A written sales discipline and organization model built for your company
  • A structure where the whole team speaks one language and responsibilities are clear
  • A revenue operation that surfaces risks early and manages opportunities with win plans

This service fits if

  • It isn't clear who owns which customer, and salespeople approach the same customer from different directions
  • Internal friction and handover problems grow as the team grows
  • The sales process differs from person to person and the stages aren't written down
Related: Guide to the B2B sales process

Frequently asked questions

About this service

Usually while the company is growing: the sales team has expanded and new segments or products have been added, but sales is still set up the way it was on day one. If people have started arguing over who owns which customer, or results depend on a few people, it is time to revisit the structure.

A written sales discipline and organization model built for your company: the stages of the sales process and their exit criteria, an opportunity qualification framework, roles, responsibilities and customer segmentation. Because we design it together with your team, putting it into practice is easier too.

No. The aim is not to change people but to fix the structure they work in. Along the way we also look at how roles and skills fit together, and if we see a gap we say so openly.

Let's plan your sales team's next year together.

In a 30-minute intro call we listen to where you are and tell you plainly where it makes sense to start.

Free intro call